Paramount, a lesser known Defence & Aerospace company, was looking to shake up the industry with its new equipment like the Mwari - a nimble 2-crew aircraft.
DSEI, an important industry event that occurs only once every two years was fast approaching and they wanted to make sure that their presence at 2023 poised them well. Partnering with Shephard Studio, a marketing agency within the industry, we created a dedicated DSEI website for Paramount that supported equipment exploration, research and lead capture.
The first post-COVID event the industry saw, it came with its own challenges. To cater for increasing remote consumption of the event and its news and as a precautionary measure incase turnout was lower than the event organisers reported, we created two distinct campaign approaches, one - highly localised and targeted around the ExCeL London, and the second that sought to use advanced lookalike targeting and behavioural targeting to identify those most likely to resemble Paramount's defined audience (both buyer and influencer).
To maximise time efficiency we collaborated our planning directly with the company c-suite.
International interest outperformed the localised targeting seven-fold and the website was visited more than 9,000 times and beat lead-generation expectations by 200%+.
