Bobux UK, a leading brand in the baby and children’s shoe industry, approached Reliable People via their Ecom partner Modular Commerce to overhaul their advertising strategy and scale their online presence. Whilst the UK arm of the business was spun off of the main HQ brand, this presented substantial challenges in re-engaging those familiar with the Bobux name yet with limited access to customer data for legal reasons. With a clear vision to grow their e-commerce revenue while maintaining a strong return on ad spend (ROAS), we delivered a dynamic advertising campaign tailored to mums & dads across various channels including Display.
Over the past six months, Reliable People has achieved an average ROAS of 1200%, helping Bobux UK significantly outperform industry benchmarks (500% would be in the top 2 percentile of the industry). Leveraging advanced targeting, creative ad formats, and strategic budget allocation, we not only drove traffic but also increased conversion beyond what they once were.
Highlights of the campaign:
- Click-Through Rate (CTR): An impressive 9.4%, reflecting highly engaging ad content.
- Impressions: Over 5 million impressions across key platforms, ensuring strong brand visibility among parents and caregivers.
- Conversion Growth: A 3.5x increase in monthly sales compared to the prior period
Our timezone-driven operations allowed us to monitor and optimise ads overnight, ensuring campaigns were always performing at their peak while Bobux UK focused on their core business activities like stock planning and investment. This partnership demonstrates how Reliable People’s innovative approach delivers not only measurable results but also peace of mind for clients.
Driving learnings:
- Integrated Dashboard: We built a bespoke dashboard that brought together metrics across Shopify, Google Analytics and other channels for one holistic view.
- Lookalike audience targeting: Set out and met a plan to build sophisticated lookalike targeting by prioritising list growth in early stages.
- Third-party lists: We collaborated with well known, third-party brands to present options for low-cost discount distribution to higher price-sensitive segments.
